Spreading Joy Now and Through the Year

From ‘Pinking Rides’ in the name of a cure for Breast Cancer to Presiding as Grand Marshal of the ‘Christmas Magic in Monroe’ parade, our team loves to spread joy and give back.

Anyone who has had breast cancer treatment or known a loved one who has had to undergo it knows what kind of a great health challenge it is.  Breast cancer is a disease that affects not just the patient, but also the family and all loved ones.  Here at our FIAT of Winter Haven dealership, we make it our business to give back to charities and community organizations that are devoted to a cure for this and other diseases.  Besides providing great customer service and Low Payment King pricing, it’s just one of the many ways we like to take care of our clients, neighbors, and friends.

Perhaps we feel this way because we are a family-owned and operated business that’s been helping customers since 1966.  Our dealership locations are found in Central Florida, Shelby, Ohio, and Monroe, Michigan.

To share some good community news, our very own Low Payment King Ralph Mahalak, Jr. has had the honor of being asked to preside as the Grand Marshal in the upcoming Christmas parade in downtown Monroe, Michigan, near our sister car dealership in Monroe.  This event, which is called the “Christmas Magic in Monroe” parade, is a longstanding tradition in the community.  To find out more about this holiday event in Monroe, click here.  This is just one way we are pleased to help spread Christmas cheer for our customers, neighbors, and friends.


Other Ways We Like to Spread Joy Throughout the Year

This time of year is a season when many people think about ways to give back to their communities.  Here at our FIAT car dealership, we have several events and campaigns throughout the year where we aim to support our neighbors and friends by giving back and fundraising.  Here’s a few ways we give back:

  • Pink My Ride in October: this campaign has been hosted annually by our family of dealerships in the past and is back by popular demand! In October, any customer who elects to purchase a “Pink My Ride” package will be supporting cancer research!  A portion of the proceeds from all package sales in Florida and Michigan go to local charities devoted to a cure for cancer.
  • Other events and fundraisers we help support throughout the year include 18 Aces to Conquer Cancer, St. Jude Radiothon, the FiART Festival, and more.


If you have participated, attended, or supported this or any other charitable event we sponsor in any way, we thank you! It is people like you that help make a difference, and we will continue to do our part.  If you need any service to your vehicle or help with your car purchase, come down to the best Fiat dealership in Central Florida, where our Five-Star team will be happy to help.  You can call us at 888-585-3171 or stop by our Fiat showroom in Winter Haven.