Riding on the Backs of Dragons

Super Bowl LI made history this year, but for those who love new exotic autos near Auburndale, FL, there was real excitement in three commercials by FIAT Chrysler Automobiles. Known for its Super Bowl ads over the past six years, FIAT Chrysler once again mesmerized its television audience with spell-binding commercials. Everyone remembers last year’s ad that commemorated the 75th anniversary of FCA North America’s Jeep® brand. This year everyone’s talking about the spotlight put on the all-new Alfa Romeo Giulia.

The first commercial about the sporty sedan aired during the second quarter; not surprisingly, the 60-second spot won rave reviews. “When we were young,” the commercial began, “we wanted to be epic. We rode on the backs of dragons and dreamt of flying cars.” After that magical introduction, the storybook ad took the viewer through a series of childhood experiences and dreams and then suddenly – with a roar, no less – the all-new Alfa Romeo Giulia burst onto the scene, racing toward the viewer and maneuvering corners like an airborne dragon.

If that spot was not enough to make the viewer want an Alfa Romeo Giulia of their own, the second spot whet the viewer’s appetite even more with another bright red Alfa Romeo Giulia racing down open roads, through tunnels, and past a dazzling countryside full of the sun and the breeze and the power of the all-new spectacular sedan. An alluring female voice then promised a certain and permanent escape from monotony.

Alfa Romeo of Winter Haven can hardly wait for you to see the beautiful new 2017 Alfa Romeo Giulia sedans at our dealership at 190 Avenue K SW in Winter Haven, FL. In the meantime, you can watch the Super Bowl commercials again (and again) online. If you’re like us, you just might feel like you’re riding on the back of a dragon.